I have over 20 years of brand building through strategic design and a strong portfolio of clients and businesses across the globe. I am focused on defining, evolving, and bringing a brand to life in meaningful ways across multiple channels.
I have held leadership positions in premier branding consultancies and managed multiple teams delivering design solutions for clients. I spent 4 years working on the client side for a mobile platform start-up running branding and marketing for the business and its’ own MVNO.
I am currently at C3 AI leading design and marketing programs alongside the CMO and wider team.
C3 AI is a leading enterprise AI software provider that enables organizations to accelerate their digital transformation through the power of artificial intelligence. The company specializes in developing a suite of applications and a platform that helps businesses leverage AI to improve operational efficiency, enhance decision-making, and drive innovation across various industries.
As the Creative Director and Head of Creative Services at C3 AI, I lead a talented team to deliver innovative design solutions across the organization. Responsibilities include:
• Team Management: Overseeing a creative team to build custom facing materials.
• Creative Direction: Guiding the development of cohesive designs for web, campaigns, events, and video.
• Cross-Department Collaboration: Partnering with product teams to ensure alignment of messaging and strategic goals.
• Impactful Delivery: Crafting creative outputs that resonate with C3 AI’s vision and enhance brand presence.
C3 AI
Creative Director | Head of Creative Services
2023—Present
Fuseproject
Director of Brand
2019—2023
San Francisco, California
Fuseproject is an industrial design and branding firm. I was responsible for leading the brand design team across multiple client engagements.
Responsibilities include:
•New business / account growth
•Build strategies, brand design and key experience touchpoints for clients
•Partnering with Disciplines (Industrial, Digital, Environment)
•Recruitment and mentoring
•Annual P and L for the Brand Team
Clients include:
Hennessy, L’Oréal, Samsung, Oma Fertility, Palo Alto Networks, Swissnex, Plus Company, Tono Health
Plus Company branding was honoree The best branding of 2022. Fast Company’s 2022 Innovation by Design Awards in the Branding category.
Responsible for leading the design team developing and integrating brand and design strategy for Samsung mobile product launches.
Key design phases include:
•Event launch design for Unpacked
•Key Visual design development for the launch phone marketing materials
•Localized design guidelines for regional markets
•OOH events and campaigns
•Collaboration with digital and advertising agencies
Turner Duckworth
Creative Director
2017—2019
San Francisco, California
ItsOn Inc
Creative Director
2013—2017
Redwood City, California
Formed by world leading pioneers in the wireless field to fundamentally change how mobile services are delivered and consumed.
Led design development for the Itson MVNO brand, Zact. Simultaneously led the design and marketing execution for the parent brand ItsOn Inc.
Key design programs included:
•ItsOn brand positioning “Experience Transformation”
•Brand and Visual Guidelines
•Website design and launch
•Sales and PR materials
•UX and UI prototyping
Landor Associates
Creative Director
2006—2013
San Francisco, California
A global leader in brand development, I led numerous branding programs across a wide range of US clients.
My largest client was Nextel (South America). We moved the brand from a purely b2b audience to incorporate the developing middle classes across five countries. Working with Nii Holdings and country CEO’s and CMO’s we delivered a flexible platform built around a singular positioning and a design system that could adapt to market needs.
Key design programs included:
•Brand design and brand system guidelines
•Retail experience design
•Internal launch events
•Country implementation (briefing internal marketing teams and external agencies)
•Photo shoots and film development
Other clients included:
Logitech
Wells Fargo
Charles Schwab
Alaska Airlines
Samsung
T Mobile
Citigroup
Visa
Union Bank
Yahoo
Whole Foods
NFL
Wolff Olins
Creative Director
2003—2006
Designer 1998—2003
A global maverick in branding, I learnt most of the things I believe today at this company. Changing how organizations think about themselves and their role in the world was the mainstay of the approach to Clint work and brand expression.
Main clients include:
Mazda
Manpower
Alfa Bank Express
The Public
Deutsche Borse
Suzuki
Prince’s Trust
Powwow
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