Samsung Galaxy S10

As the leader of the team responsible for designing the branding for the S10 launch, I played a Creative Director role in shaping the visual identity of one of Samsung's flagship products.

—
The Next Generation launch idea was built around research into the mindset of Samsung consumers. A attitudinal spirit was designed to reflect how they see the world and how they fit in to the world.

We worked with the client team and the photographer Wolfgang Zac to shoot and produce global photography for the launch.
—

—
The S10 launch was designed for a global market, and the team worked closely with consumer insights and characterizations to develop key visuals and photography that would reflect The Next Generation.

—

—
Samsung sold a total of 37 million Galaxy S10 units in the first six months. This represents a 15% increase over the Galaxy S9 series. 
—