Konscious

Konscious is a plant-based seafood company based in Vancouver, where chefs create tempting dishes that people choose over traditional options.

The Fuse Project team worked closely with the client team to develop a brand identity that would resonate with consumers, communicate the unique value proposition of Konscious, and set the company apart in a crowded marketplace. This involved extensive market research, identifying the target audience, and creating a brand that would speak to their desires and needs.

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Language was developed around the word Konscious. We invite people to change their mindset about what they eat. We invite them to grow their conscious.

The idea of growth is reflected in the word mark, with the little red leaf a gesture of change (and of course, green was too obvious).

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Konscious Foods

Konscious

—Language was developed around the word Konscious. We invite people to change their mindset about what they eat. We invite them to grow their conscious. The idea of growth is reflected in the word mark, with the little red leaf a gesture of change (and of course, green was too obvious).—

—
Language was developed around the word Konscious. We invite people to change their mindset about what they eat. We invite them to grow their conscious.

The idea of growth is reflected in the word mark, with the little red leaf a gesture of change (and of course, green was too obvious).

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