Plus Company
fuseproject's Brand team developed Plus Company's new brand identity. Strategy, positioning, name and a full design system was created represent the holding company as a new model for interagency teamwork.
We drove the design process to finalization, partnering closely with the client team through the strategy, naming, design, and launch.
Plus Company branding was a honoree for the best branding of 2022. Fast Company’s 2022 Innovation by Design Awards in the Branding category.
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The symbol is designed to look layered and in motion. Layering is a link to the strategy — complimentary agencies all working together.
The name Plus Company implies an additive benefit to clients and shares the idea that they add the right solution based on the problem.
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We designed content for launch the personified the agency spirit across the network.
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Kipso is a Plus Co sub-brand. A platform that measures advertising data, Kipso is designed to work alongside Plus Co for their client network, as well as being a stand alone brand outside of the network.
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